Making
Ideas Come Alive Since 2015

I turn complex problems into magical experiences.
Open to opportunities where design drives real impact.

I turn complex problems into magical experiences. Open to opportunities where design drives real impact.

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EXPLORE MY WORK

Recent Works

EXPERIENTIAL

Squid Game: The Trials

Designing a Narrative UX Ecosystem for Netflix’s Largest Immersive Experience

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Client

Netflix via Superfly | Under Future Colossal

role

Art Direction, Narrative Systems, User Experience (UX) and Interface (UI)

RESULT

20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably

EXPERIENTIAL

Squid Game: The Trials

Designing a Narrative UX Ecosystem for Netflix’s Largest Immersive Experience

Enter a valid YouTube URL

Client

Netflix via Superfly | Under Future Colossal

role

Art Direction, Narrative Systems, User Experience (UX) and Interface (UI)

RESULT

20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably

Enter a valid YouTube URL

EXPERIENTIAL

Squid Game: The Trials

Designing a Narrative UX Ecosystem for Netflix’s Largest Immersive Experience

UX/UI DESIGN

Accenture Interactive Hives — New York Innovation Hub

Where tomorrow becomes tangible

Enter a valid YouTube URL

Client

Accenture

role

Experiential Designer (Freelance Lead): Driving UX, motion, visuals, production

RESULT

20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably

UX/UI DESIGN

Accenture Interactive Hives — New York Innovation Hub

Where tomorrow becomes tangible

Enter a valid YouTube URL

Client

Accenture

role

Experiential Designer (Freelance Lead): Driving UX, motion, visuals, production

RESULT

20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably

Enter a valid YouTube URL

UX/UI DESIGN

Accenture Interactive Hives — New York Innovation Hub

Where tomorrow becomes tangible

UX/UI DESIGN

Dota 2

Enter a valid YouTube URL

Client

Nintendo

role

Art Direction

RESULT

20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably

UX/UI DESIGN

Dota 2

Enter a valid YouTube URL

Client

Nintendo

role

Art Direction

RESULT

20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably

Enter a valid YouTube URL

UX/UI DESIGN

Dota 2

EXPERIENTIAL

Animal Crossing - The Shire

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Client

Nintendo

role

Art Direction

RESULT

20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably

EXPERIENTIAL

Animal Crossing - The Shire

Enter a valid YouTube URL

Client

Nintendo

role

Art Direction

RESULT

20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably

Enter a valid YouTube URL

EXPERIENTIAL

Animal Crossing - The Shire

EXPERIENTIAL

Christmas Gift

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Client

Nintendo

role

Art Direction

RESULT

20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably

EXPERIENTIAL

Christmas Gift

Enter a valid YouTube URL

Client

Nintendo

role

Art Direction

RESULT

20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably

Enter a valid YouTube URL

EXPERIENTIAL

Christmas Gift

VieW ALL WORK

Hi, I’m Sarah Liariano Alba

I've spent the past 10 years creating experiences that turn complex problems into magical moments
— from Netflix's largest immersive activation to enterprise innovation hubs.

I've spent the past 10 years creating experiences that turn complex problems into magical moments — from Netflix's largest immersive activation to enterprise innovation hubs.

I've spent the past 10 years creating experiences that turn complex problems into magical moments

— from Netflix's largest immersive activation to enterprise innovation hubs.

I've spent the past 10 years creating experiences that turn complex problems into magical moments — from Netflix's largest immersive activation to enterprise innovation hubs.

Years of Experience