Magic in Action
EXPERIENTIAL
Squid Game: The Trials
Designing a Narrative UX Ecosystem for Netflix’s Largest Immersive Experience
Client
Netflix via Superfly | Under Future Colossal
role
Art Direction, Narrative Systems, User Experience (UX) and Interface (UI)
RESULT
20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably
UX/UI DESIGN
Accenture Interactive Hives — New York Innovation Hub
Where tomorrow becomes tangible
Client
Accenture
role
Experiential Designer (Freelance Lead): Driving UX, motion, visuals, production
RESULT
20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably
UX/UI DESIGN
Dota 2
Client
Nintendo
role
Art Direction
RESULT
20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably
EXPERIENTIAL
Animal Crossing - The Shire
Client
Nintendo
role
Art Direction
RESULT
20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably
EXPERIENTIAL
Christmas Gift
Client
Nintendo
role
Art Direction
RESULT
20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably
EXPERIENTIAL
Squid Game: The Trials
Designed narrative UX ecosystem for Netflix's largest immersive experience
Client
Netflix via Superfly | Under Future Colossal
role
Art Direction, Narrative Systems, User Experience (UX) and Interface (UI)
RESULT
20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably
UX/UI DESIGN
Accenture Interactive Hives — New York Innovation Hub
Designed narrative UX ecosystem for Netflix's largest immersive experience
Client
Accenture
role
Experiential Designer (Freelance Lead): Driving UX, motion, visuals, production
RESULT
20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably
UX/UI DESIGN
Dota 2
Designed narrative UX ecosystem for Netflix's largest immersive experience
Client
Nintendo
role
Art Direction
RESULT
20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably
EXPERIENTIAL
Animal Crossing - The Shire
Designed narrative UX ecosystem for Netflix's largest immersive experience
Client
Nintendo
role
Art Direction
RESULT
20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably
EXPERIENTIAL
Christmas Gift
Designed narrative UX ecosystem for Netflix's largest immersive experience
Client
Nintendo
role
Art Direction
RESULT
20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably
EXPERIENTIAL
Squid Game: The Trials
Designed narrative UX ecosystem for Netflix's largest immersive experience
Client
Netflix via Superfly | Under Future Colossal
role
Art Direction, Narrative Systems, User Experience (UX) and Interface (UI)
RESULT
20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably
UX/UI DESIGN
Accenture Interactive Hives — New York Innovation Hub
Designed narrative UX ecosystem for Netflix's largest immersive experience
Client
Accenture
role
Experiential Designer (Freelance Lead): Driving UX, motion, visuals, production
RESULT
20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably
UX/UI DESIGN
Dota 2
Designed narrative UX ecosystem for Netflix's largest immersive experience
Client
Nintendo
role
Art Direction
RESULT
20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably
EXPERIENTIAL
Animal Crossing - The Shire
Designed narrative UX ecosystem for Netflix's largest immersive experience
Client
Nintendo
role
Art Direction
RESULT
20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably
EXPERIENTIAL
Christmas Gift
Designed narrative UX ecosystem for Netflix's largest immersive experience
Client
Nintendo
role
Art Direction
RESULT
20,000+ participants in first 30 days
Queue App usage kept the lobby at a steady 80% capacity allowing for enough space to browse comfortably
EXPERIENTIAL
Squid Game: The Trials
Designed narrative UX ecosystem for Netflix's largest immersive experience
UX/UI DESIGN
Accenture Interactive Hives — New York Innovation Hub
Designed narrative UX ecosystem for Netflix's largest immersive experience
UX/UI DESIGN
Dota 2
Designed narrative UX ecosystem for Netflix's largest immersive experience
EXPERIENTIAL
Animal Crossing - The Shire
Designed narrative UX ecosystem for Netflix's largest immersive experience
EXPERIENTIAL
Christmas Gift
Designed narrative UX ecosystem for Netflix's largest immersive experience
